39º edición de los premios Effie

Lista de ganadores
(Fuente: Adlatina)

African-American
Oro: -Infiniti in black, de The True Agency para Infiniti
Oro: -Jordan BE Lifestyle Campaign, de Wieden+Kennedy Nueva York para Jordan Brand
Plata: -2006 your choice auto only from Allstate, de Burrell para Allstate Insurance Company
Bronce: -Powered by Tyson, de E. Morris Communications, Inc. para Tyson Foods, Inc.

Agricultural, industrial & building
Oro: -Brave Nueva Tractors, de Colle+McVoy para Nueva Holland North America
Plata: -Leader of lean, de Leo Burnett USA para National Cattlemen's Beef Association
Bronce: -Family farm raised, de Gabriel deGrood Bendt para Oro'n Plump Poultry

Automotive
Oro: -Mini Covert, de Butler, Shine, Stern & Partners para MINI USA
Plata: -Born From Jets, de Lowe Nueva York para Saab Automobile USA
Bronce: -Why Live in One Dimension?, de Team One para Lexus

Beauty products & services
Plata: -Hands Off, de JWT para Schick-Wilkinson Sword
Bronce: -The Power Of 4, de JWT para Schick Wilkinson Sword

Beverages, alcohol
Plata: -Ready to Tanqueray?, de Grey Worldwide – NY para Diageo North America

Beverages, non-alcohol
Oro: -Planet In Need, de Goodby, Platastein & Partners para California Milk

Processor Board
Plata: -Prepare to be Initiated, de Mother para The Coca-Cola Company
Plata: -Milk Your Diet, de Lowe Nueva York para Milk Processor Education Program

Breakfast foods
Oro: -1-888-GoMcWakeup, de Lápiz USA -Leo Burnett- para McDonald's Greater Chicago Region
Plata: -It Stays With You, de Leo Burnett USA para Kellogg Company
Bronce: -Fiber Experts, de Leo Burnett USA para Kellogg Company

Computer hardware
Grand Effie: -Get a Mac campaign, de Media Arts Lab\TBWA para Apple Inc.
Bronce: -Take Back Control, Ogilvy & Mather para IBM Systems and Technology Group

Consumer electronics
Bronce: -Make Every Shot a PowerShot, de Dentsu America para Canon USA, Inc.

Corporate reputation, image & identity
Plata: -Real Issues, de Y&R Nueva York para Chevron Corporation
Plata: -Prepare and Protect América, de Leo Burnett USA para Allstate Insurance Company

Culture & the arts
Oro: -Realitywood, de McKinney para Full Frame Documentary Film Festival
Plata: -Make the Pilgrimage, de Olson para Basilica of St. Mary
Bronce: -Catch The Grinch, de MargeotesFertittaPowell para Running Subway Productions

David vs. Goliath
Plata: -Schell's Dark. A Beer Facing Extinction, de Colle+McVoy para August Schell Brewing Co.
Bronce: -Tobu, de JWT-Atlanta para Bridgestone Golf, Inc.

Entertainment & sporting events
Oro: -Shadow of Colossus 'Giantology', de TBWA\Chiat\Day Los Angeles para Sony

Computer Entertainment America, Inc.
Plata: -One Game Changes Everything, de Wieden+Kennedy para ESPN & ABC

Fashion & style
Oro: -What would you do for love this Christmas?, de JWT para Diamond Trading Company
Plata: -Wade - Fall Seven Times. Stand Up Eight, de Butler, Shine, Stern & Partners para Converse, Inc
Plata: -Jordan BE Lifestyle Campaign, de Wieden+Kennedy Nueva York para Jordan Brand

Fast food, casual dining & restaurants
Plata: -1-888-GoMcWakeup, de Lápiz USA -Leo Burnett- para McDonald's Greater Chicago Region
Bronce: -We're Up When You're Up, de DDB Seattle para McDonald's USA, LLC

Financial services
Plata: -Better place to drive, de Leo Burnett USA para Allstate Insurance Company
Bronce: -Talk To Chuck, de Euro RSCG Worldwide/NY para Charles Schwab & Co.,

Financial services, cards
Oro: -My Life. My Card., de Ogilvy & Mather para American Express
Plata: -The one with a savings account, de Ogilvy & Mather para American Express

Global
Oro: -It's Playtime, de cayenne communications BV para Canon Europe
Bronce: -Philadelphia - A Little Taste of Heaven, de JWT para Kraft Foods Inc

Government, institutional & recruitment
Plata: -Scratch Gift Giving, de Publicis West para Washington's Lottery
Bronce: -USMC-Integrated Marketing, de JWT para United States Marine Corps

Healthcare products & services
Plata: -Letters To Tomorrow, de Hill Holliday Nueva York para Cleveland Clinic

Healthcare, OTC
Oro: -Have a happy period. Always., de Leo Burnett USA para Procter & Gamble
Plata: -The Braid Makes You Brave, de Leo Burnett USA para Procter & Gamble
Bronce: -CQ Real, de Arnold para GlaxoSmithKline Consumer Healthcare
Bronce: -Practice Safe Sleep, de Deutsch Inc para McNeil Consumer Healthcare, a Division of McNeil PPC, Inc.

Healthcare, RX
Plata: -Passion / Power, de Euro RSCG Tonic para sanofi-aventis
Plata: -Your Dreams Miss You, de Cramer-Krasselt para Takeda Pharmaceuticals North America, Inc.

Hispanic
Oro: -Mundo Yaris (Yaris World), de Conill Advertising para Toyota Motor Sales USA
Plata: -Sweet World, de Dieste Harmel & Partners para The Clorox Company
Bronce: -Coffee Customization, de Lápiz USA –Leo Burnett- para McDonald's Greater Chicago Region
Bronce: -Toma Leche (Drink Milk), Grupo Gallegos para California Milk Processor Board

Household furnishings & appliances
Plata: -Everyday Fabulous, Deutsch Inc. para IKEA North America

Household supplies & services
Oro: -Brawny Academy, de Fallon Worldwide para Gerogia Pacific
Plata: -Knows Fabric Best, de Saatchi & Saatchi para Procter & Gamble

Internet products & services
Oro: -The Slowskys, de Goodby, Platastein & Partners para Comcast
Bronce: -Street Teams, de Cramer-Krasselt para CareerBuilder.com

Leisure products
Oro: -I Feel Pretty, de Wieden+Kennedy para Nike, USA
Plata: -Use Music, de Leo Burnett USA para Hallmark Cards, Inc.
Plata: -Be the one, de OLSON para Nike Bauer Hockey, Inc.

Media Companies
Oro: -Life Lessons, de The Martin Agency para The Learning Channel

Media idea
Plata: -Missing Birds, de Schupp Company, Inc. para KTRS
Plata: -We're Up When You're Up, de DDB Seattle para McDonald's USA, LLC

Nueva product or service
Oro: -Bodygroom, de DDB Nueva York para Philips DAP North America
Plata: -Saturn SKY Launch, de Goodby, Platastein & Partners para General Motors

Non-profit, pro-bono & public service
Oro: -Not Even Once, de Venables Bell & Partners para Montana Meth Project
Plata: -Remember Segregation, de DDB Seattle para RememberSegregation.Org
Bronce: -Boostup, de JWT para Ad Council

Packaged food
Plata: -Where's Yours, de Campbell Mithun para General Mills Inc.
Plata: -Tummies, de Ogilvy & Mather para Slim-Fast Foods Company
Bronce: -No Ifs Ands or Butts, de oneseven para ConAgra Foods

Pet care
Oro: -Pedigree Adoption Drive, de TBWA\Chiat\Day para Mars Pet Care
Plata: -Lost Litter Box, de DDB San Francisco para The Clorox Company
Bronce: -Written Promises, de BBDO West para Masterfoods

Real estate
Plata: -Agents of Change, de mcgarrybowen para Century 21
Bronce: -The Secret Coast, de Firehouse para Centex Destination Properties

Renaissance
Plata: -What would you do for a Klondike Bar?, de Campbell Mithun para Unilever North American Ice Cream
Bronce:______________. Listed on NASDAQ, de McKinney para NASDAQ

Retail
Oro: -It, de BBDO para eBay
Plata: -Pherotones, de McKinney para Oasys Mobile

Small budgets
Oro: -Not Even Once, de Venables Bell & Partners para Montana Meth Project
Plata: -Bodygroom, de DDB Nueva York para Philips DAP North America
Bronce: -Pherotones, de McKinney para Oasys Mobile

Snacks, desserts & confections
Plata: -Finn and Friends, de Y&R para Pepperidge Farm
Plata: -Flavor Decision '06, de The Johnson Group para Mayfield Dairy Farms
Bronce: -What would you do for a Klondike Bar?, de Campbell Mithun para Unilever North American Ice Cream

Sustained success
Oro: -Priceless, de McCann Erickson para MasterCard International
Oro: -Beyond Petroleum, de Ogilvy & Mather para BP America Inc.
Plata: -Goin' to work, de OLSON para Detroit Pistons
Bronce: -Past, Present, Future, de JWT para Diamond Trading Company

Telecom services
Oro: -How GoPhone Changed The, de BBDO para Cingular Wireless
Plata: -It's The Network, de McCann Erickson para Verizon Wireless
Bronce: -It's Your Life In There, de Grey Worldwide para Nokia Mobile Phones

Transportation
Plata: -Flip to Mexico, de Grey Worldwide para Frontier Airlines
Plata: -Green Means Go, de Fallon Worldwide para National Car Rental
Bronce: -Amplification, de JWT para JetBlue Airways

Travel, tourism & destination
Plata: -The Hotel Expert, de Doner para Hotels.com
Plata: -Freedom of the Seas, de Arnold Worldwide para Royal Caribbean International
Bronce: -Discover Your Very Own Ireland, de JWT para Tourism Ireland