Friday, October 26, 2007

Domino's Pizza - Copia a Axe 3

Algunos copian ideas de manera levemente perceptible y otros directamente se aprovechan de ellas, sumándose a su éxito y logrando un alto impacto en base a su recordación.
Es el caso de Domino's Pizza que copia/parodia el muy exitoso comercial de Axe 3, "Choques".


Sinceramente creo que no es una parodia, ya que no veo que la desdibuje burlándose del comercial, sino que directamente copia la idea para utilizarla en otro producto, bajo la excusa de ser una parodia.


Sin duda que se debe buscar hacer ruido, mediático, de agencia pero desde Domino's no creo que se un buen camino sobretodo con el peso de marca de esta cadena.


Agencia: Arrechedera Claverol.

Producción: Catatonia Films (Arturo Pereyra)




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